DEITY Components Now Available at D&D Cycles UK

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Stoked to announce that Deity Components will now be available here in the UK at D&D Cycles. We had been pushing and nagging Deity for almost a year for a distributor in the UK or even to purchase direct. We love the brand!

deity components

Deity have such a stacked field of athletes. The worlds best including Brendog, Cam Zink, Kurt Sorge, the Van Steenbergen brothers, Norco Factory Racing team including Sam Blenkinsop, Tracy Mosley and a tonne more! No wonder their kit is proving the most wanted in the UK right now with athletes like these on board helping with development.

deity stem

When they revamped their whole lineup it was a massive risk to take but it certainly grabbed a lot of attention. Their line up looks absolutely mega now!! with plenty of colours to choose from in each component from bars, stems, saddles, grips, pedals to match up to your sweet new whip!

deity handlebars

That’s some pretty nice kit right? All the flavours will be available come May here at D&D Cycles. Our Custom builds will be taken to the next level with Deity Components. Not keen on the Orange then take a look below… They love that Stealth life too!!

Mountain bike stem, bars, handlebar, grips
Deity Components Stealth Platinum Kit

When we look for a brand obviously the kit has got to be sick, priced well and as minimal amount of annoying little niggles as possible but also we love a more personal brand that digs a little deeper than just the product. The smaller guys are so much more personal which we love and I think that’s what has served us well also. Deity Components ethics are spot on and with a great story behind them. Its what got me hooked on them after seeing their new line up and then reading this interview on Pinkbike – “A Bike Industry Love Story” If you like a story behind a brand then I urge you to take a read. It’s pretty inspiring and motivating.

Deity Pedals
Tyler Mccaul Signature Tmac Pedals

All Deity Components will land in May in the UK. If you want to be added to our mailing for more info then please drop an email to with your Full name, Contact number and the components you are after in your desired colour.

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Mountain bike parts